Canon announces two entry-level PowerShot A-series digital cameras

Canon has announced two entry-level PowerShot A-series digital cameras; including the 7.1-megapixel PowerShot A550, and the 5-megapixel PowerShot A460.

Canon said these new models are feature-packed, and offer consumers the latest technological advancements in easy-to-use designs. They are the perfect upgrade for owners of existing entry-level cameras, and they also provide a smooth transition for first-time digital camera users.

Announcing the cameras, Yuichi Ishizuka, Senior Vice President and General Manager of Consumer Imaging Group, Canon USA, said,

"The new PowerShot A550 and A460 digital cameras deliver an exceptional value to the consumer. They provide enhanced features and high image quality, while at the same time remaining compact, affordable, and easy-to-use. Users are going to love taking pictures with Canon's new PowerShot cameras, and capturing moments that they can continue to enjoy for generations."

The new PowerShot A550 has a 4x optical zoom lens, a 2-inch LCD screen, and Canon's renowned Digic II image processor for crisp, vibrant images, responsive performance, and low power consumption. It offers better battery life, compatibility with MMC, SD, and SDHC memory cards, and an enhanced movie mode that can record 30 fps VGA clips.

The PowerShot A550 has a redesigned mode dial featuring five of Canon's most popular 'Special Scene' modes for easier access, as well as standard fully automatic settings. It also comes with an optical viewfinder and a comfortable handgrip, making it ergonomically friendly for comfortable handling, while providing yet another option for viewing the subject, and saving battery power while shooting.

The new Canon PowerShot A460 digital camera features a 4x optical zoom lens and a 2-inch LCD screen. It also incorporates Canon's renowned Digic II image processor, which delivers superb image quality, fast performance, and excellent battery life. Additional features include an optical viewfinder and compatibility with MMC, SD, and SDHC memory cards.

Moreover, both the PowerShot A550 and A460 digital cameras deliver high-resolution images, without requiring users to put in additional effort. Each model uses Canon's AiAF 'Smart' autofocus system with Canon's patented iSAPS intelligent scene analysis algorithm to determine optimum settings for focusing, exposure, and White balance.

While the A550 features 11 standard shooting modes, A460 features ten standard shooting modes for still pictures, automatically adjusting the cameras' settings to match the surroundings. Additionally, each new model can record movies with sound.

In these two PowerShot models, both still images and movies can be played back through compatible personal computers or television sets with accessory cables that are supplied at no extra charge.

Canon A550 and A460 cameras will be available in mid-February, and will cost around $200 and $150 respectively

Source: AdminSpy.com